Funnel chart

Funnel chart is perfect for analyzing conversions and process efficiency in sales, marketing, recruitment, or any staged process with drop-offs. 🚀

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This chart is suitable for:

• Displaying Process Stages – Shows how objects or people go through certain stages, such as sales or business processes.
• Loss Analysis at Each Stage – Helps identify where the largest losses occur in customers, leads, or resources.
• Conversion Visualization – Helps assess the effectiveness of marketing or business processes.

Typical Use Cases:

• Sales Funnel Analysis (how many people reached the purchase stage).
• Measuring Marketing Campaign Effectiveness (from ad views to purchases).
• Staff Recruitment Process (how many candidates submitted resumes, attended interviews, and were hired).

yml Configuration example

type: funnel
title: Funnel

data:
  table: demo.cleaned_sales_data
  query: 1=1

  metrics:
    - name: sales
      operator: sum
      title: sales

  x: order_date
  granularity: quarter
  groupby: product_line